ItemNational Sales Apprenticeship Show Case Project - Book of Abstracts Intake: 2021-2024(Mayo, Sligo and Leitrim Education and Training Board, 2024) MSLETBThis collection of abstracts, showcases exceptional achievements of our Level 6 Advanced Certificate in Sales Apprentices. These abstracts represent the culmination of two years of dedicated study, hard work, and unyielding commitment to excellence. By means of their in-depth research and perceptive analysis, these apprentices have demonstrated a profound comprehension of the intricate dynamics of the sales profession. The projects presented in this publication delve into a broad spectrum of sales-related topics, exploring strategies for effective customer engagement, market analysis, sales forecasting, negotiation techniques, and customer relationship management. Each abstract offers unique perspectives and insights, highlighting the diverse approaches and innovative solutions employed by our talented apprentices.